Syndication Search Engines Give Personality to Search Results
One of my favorite uses of the Internet is to look up product reviews and how-to's. Unfortunately, discovering such information is difficult using traditional search engines such as Google because they cover such a broad range of content sources. They cast such a wide net that it's difficult to narrow results with search terms alone.
Online retailers typically do not offer the objective, in-depth reviews that I'm interested in. This is why I love searching blogs. But searching blogs with the main Google engine is tough since search results for blogs are chaotically intermingled with those from retailers.
So, I often use the Google Blogs Search and Technorati engines to identify content coming from blogs. They offer a window onto the personal side of the Internet. I think that it's the left-field commentaries published through blogs that those opposed to Network Neutrality would love to squash.